When Adobe’s Creative Cloud team set out to capture the creative pulse of a working artist, they didn’t land in a sleek, sterile studio. They found themselves in the sun-soaked streets of Valencia, Spain, following one of our own: Antoni Sendra, better known as Podenco. What they came back with is more than a profile film. It’s a visual essay on play, process, and the restless curiosity that animates Podenco’s mixed-media world.
Directed by Alex Schiller, the piece spends time in Podenco’s studio crammed with textured experiments - piles of cut paper, paint, collaged fragments, and screens where analog meets digital. Through interviews and voice-over, Podenco talks about how Creative Cloud tools weave through his workflow, from first spark to finished animation, giving form to ideas that dance between handmade and high tech.
In Motion, In Process
But the heart of the film isn’t indoors, it’s on the move. For several days, the crew follows Podenco as he pedals his bike around Valencia, camera in tow. These aren’t mere travel shots: they become storytelling moments. Podenco didn’t just let the camera roll, he animated them, weaving sequences of his bike rides into mixed-media collages that feel like flipbooks of the city itself, each frame pulsing with color, paper texture and motion. That fusion of the real and the handmade - bike paths turned into kinetic art - is exactly where his work lives.
What emerges is a film that mirrors Podenco’s art: playful, tactile, and alive with layers. It’s about the tools he trusts, the city he inhabits, and the simple joy of making, whether he’s igniting ideas on screen or turning a day’s ride into a sequence of animated wonder.
For the Flesh and Bones community, seeing Podenco’s process celebrated on a stage like Adobe Creative Cloud is huge - not just for him, but for the kind of work that doesn’t sit still, refuses tidy categorization, and always finds movement in the everyday.